1, Faculty of Agroindstrial Technology, University Padjadjaran
Jatinangor KM.21 Kabupaten Sumedang, West Java
Indonesia as the largest Muslim population in the world needs to act fast building its halal – based agro-industry in order to avoid to role only as a largest market, but also need to set it up to be gradually develop as internationally known as competitive halal products producer .
Malaysia, Thailand and Brunei Darussalam as ASEAN members has been globally recognised as the world’s halal product hub and building their halal industry as their main platform of agro-industry development to penetrate international market. High level of competition abounds from both Muslim and non-Muslim nations, including ASEAN members, Australia and New Zealand which have been being very aggressive setting up industrial estates for halal products production and marketing their products around the globe.
This research proposed the conceptual of theoretical framework on Indonesian Halal-based Agro-industry Product Development Strategy in anticipating ASEAN Halal Hub, which its success depends on a broad range of policy developments related to the law and regulations, support services and infrastructure, human resource development, finance, R&D, marketing and promotional efforts.